You're Invited: A Marketing Lab You Won’t Forget!
🔥 This month in our Marketing Lab Series, we're diving into the power of Collaborative Community & Affiliate Marketing
📍 Location:
Better Business Bureau
1010 E Missouri Ave.
Phoenix, AZ 85014
A virtual attendance option is available for this event. We’ll follow up with each RSVP to confirm your preferred way to join us!
🗓️ Date & Time:
Thursday, July 17th
10:00 AM – 12:00 PM MST
🎟️ PURCHASE YOUR TIX:
https://stan.store/MicalizziMedia
$69
See options for how to get a FREE Ticket below
The Marketing Lab is a Choose Healthy Change + Micalizzi Media Collab.
📅 Full 2025 Schedule is available at MicalizziMedia.com
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🧠 What You’ll Experience:
🚀 HOW TO BUILD A REFERRAL-RICH, PEOPLE-FIRST COMMUNITY
Blair Ballin
Founder of Living North Phoenix • Realtor • Connector
Join us for an inspiring evening of connection, conversation, and community-building with Blair Ballin, the powerhouse Realtor behind the thriving Living North Phoenix Facebook group. Since launching the group in 2019, Blair has grown it into a 30,000+ member hyper-local platform dedicated to celebrating community and supporting small businesses.
Through signature events like Valleypalooza and content that truly connects, Living North Phoenix has become more than just a group—it’s the digital front porch of our area, where neighbors become friends, referrals flow freely, and local pride runs deep.
At this Sip, Sample & Collaborate event, Blair will share:
- The origin story of Living North Phoenix and how it grew into a local powerhouse
- Strategies for creating engagement and keeping your group drama-free
- How to build a referral-rich space where people show up, support, and stay
- Why being mission-driven matters—and how it drives sustainable growth
- How real connection (online and in-person) creates lasting community impact
Whether you’re a North Phoenix local, a small business owner, or simply curious about what makes great communities thrive—this is a conversation you won’t want to miss. Come with your curiosity, your appetite for growth (and good food), and raise a glass with us!
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🚀 PURPOSEFUL PARTNERSHIPS: HOW TO CONNECT, CREATE & GROW TOGETHER
Michelle Micalizzi
Wellness & Marketing Consultant | Community Builder
Michelle a storyteller, wellness leader, and fearless connector will guide us through the art of mission-driven collaboration. Michelle believes your mission is your magnet, and the right partnerships don’t just support your vision—they amplify it.
She’ll share:
- How to get clear on your mission so you attract the right collaborators
- What to look for in values-aligned partners that lift your vision, not distract from it
- The power of storytelling in building trust and connection, especially within community-driven business
- Why finding your tribe isn’t just business—it’s a way of thriving together
- The impact of affiliate marketing—featuring the Isagenix Brand Partnership as a powerful example of purpose-driven income
If you’ve ever asked, “Where do I even start?”—this talk is your roadmap to connecting with purpose and collaborating with impact.
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🎯 REAL TIME CONTENT CREATION :
We're not just gathering—we’re creating. At this event, we’ll shoot and post videos and photos from the beautiful BBB space, turning your live experience into powerful digital content on either Facebook or Instagram - your choice.
Michelle will guide you step-by-step on how to:
- Tell the story of today’s experience in real time
- Build your personal or business brand with intentional, mission-aligned content
- Use ChatGPT or your favorite AI tools to craft compelling posts
Whether you're a seasoned content creator or just getting started, you’ll walk away with ready-to-post content and the confidence to keep showing up online with clarity and purpose.
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🍵 SIP. SHARE. SHOP.
Explore Isagenix wellness products designed to help you look, feel, and perform better—in business and life.
💸 Your Ticket = Product Credit!
Order Isagenix products at the event equal to or above your ticket price, and we’ll refund your ticket—straight up. Boom 💥
FREE for:
✔️ Active Isagenix Customers (on Michelle Micalizzi’s Choose Healthy Change Team)
✔️ Isagenix Associates & Brand Partners
Virtual Tix available upon request Isagenix Associates & Brand Partners.
Seats are limited — DM Michelle now for your free ticket link!
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🎟️ RAFFLE TIME!
🛍️ Enter to win an Isagenix Gift Bag filled with wellness goodies to help you look, feel, and perform your best—inside and out!
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💼 ABOUT THE SERIES:
The Marketing Lab Series is an in-person, monthly business training, typically held the 3rd Thursday of each month (dates may vary slightly due to space availability). Each session delivers real-world marketing tools and strategies for entrepreneurs and business owners who are serious about growth.
🔗 Blair Ballin
Founder of Living North Phoenix | Realtor | Connector
Blair Ballin has been one of Phoenix’s most trusted Realtors and community builders since 1999, helping over 1,000 homeowners with a wide range of real estate needs—from first-time buyers and move-up buyers to downsizers, investors, luxury clients, out-of-state relocators, and commercial landowners. Known for his deep local expertise and hands-on approach, Blair combines decades of experience with a strong network of contractors and vendors to ensure a smooth, successful real estate journey.
🔗 Michelle Micalizzi
Wellness & Marketing Consultant | Community Builder
Michelle is a high-energy marketing expert, wellness coach, and founder of Choose Healthy Change and Micalizzi Media. With nearly four decades in health, fitness, and marketing, she helps entrepreneurs and nonprofits grow purpose-driven ventures. She’s also an inspiring speaker, community leader, and recognized philanthropist. Michelle lives in Sun City, Arizona, where she cares for her amazing mother and enjoys working out, yoga, spending time with friends and riding her Harley!
Let’s grow on purpose—together.
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